Our NAIDOC Week Digital collection features four talented digital artists reflecting on and responding to this year's theme Keep the Fire Burning! Blak, Loud and Proud. Each artist’s unique vision is a testament to the diversity of ways we celebrate Culture, Identity and Knowledge.

Printed by our team right here in Meanjin, we are proud to support local jobs and training and to keep as much of our production as possible on shore. Featuring a soft cotton blend an oversized fit that's perfect for between-seasons wear. This sweater is a versatile and super comfortable addition that works for everything from the gym to the couch.

“This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced.” - National NAIDOC Committee 2024

Product: Cotton Blend Sweatshirt
Fabric: 80% , 20% , 320gsm
Washing: Cold machine wash. Do not bleach or wring. Do not tumble dry. Cool iron not on the print side. Do not dry clean.
Artwork: Fire Within
Artist: